I have been on a training course about retail. I thought it would be about how we can use ideas and successful practices in retail to promote and improve our library services. It was about the actual stuff we sell: rubbers, pencils, mugs, tea towels, and such.
I believe the course would have been better if our library services (such as learning sessions, book stock, online resources,…) had been taken into consideration properly.
I have still taken a few things away from the session:
- Sight is the most important sense when entering an environment (75%).
- A place needs to be clean. We spend far too much on cleaning and it’s still not clean.
- You can only really effectively concentrate on two main audiences, unless you are a large branch.
- Silent selling means grouping things together thematically.
- Layout, good staff and relevance of the product are key.
- We see the world as we are.
- A SMART objective for our information department.
- “Hell is other people” 😉
I enjoyed reading Christie Koontz’s article “Retail Interior Layout for Libraries“. Do you have any retail tips that can be used to promote stock in a reference library better?
Added: Further reading