I have recently prepared a short presentation outlining how I use social media for my own continuing professional development, so I found it quite interesting when I came across a text suggesting that the BCG-matrix could be used for planning your CPD activities. What a good idea!
Here is how I understand this:
- Stars represent skills that you have and that have high value in your work or career. There will be competitors trying to maintain the same skills.
- Cash cows would represent skills that you have acquired with little effort and that have high value in your work or career. Examples of this might be your native tongue you can use in your career abroad.
- Question marks (apparently also called ‘problem children’) refer to skills that are a growing part of your work but you don’t currently have these skills. An investment (training and possibly money) is needed, for example coding skills.
- Dogs would represent skills that you have but that are redundant in your current role. For example, you might know how to use a till but you don’t work at a counter