Further notes from #CILIPConf17

A few days ago I posted initial thoughts on the CILIP conference 2017 (programme) and had planned to write a full set of notes, but it turns out that most of my notes are basically my Twitter feed of the two days. Which can be found here: Twitter feed: @bumsonseats #CILIPConf17

Below are some additional notes, but I’m sure there are far better accounts of the event out there, such as those that will surely appear through NPLN or CILIP special interest groups.

Keynote: Dr Carla Hayden, Librarian of Congress

This was a very engaging talk about public service, needs of communities (“lifelines”), creation of spaces for community dialogue, accessibility for all and the importance of listening to other people’s perspectives.

One of the main points that I took away from this was that technology can distract from content when skills are not adequate, meaning that you should accept help from others who know more than you (whether they are younger, older, less senior, etc). This can create valuable connections between generations of colleagues, and users, bring the professions closer together.

The LIS professions are global and inspire trust; plus we have the strongest professional stereotype out there, apparently.

A more in-depth write-up of this session can be found on the CILIP website.

Notes from sessions on marketing, impact and evaluation (Terry Kendrick, Selena Killick, Frankie Wilson)

  • Experiments/pilot project usually more successful than surveys.
  • Service needs to be consistent at every level.
  • Add value by targetting information to different stakeholder groups.
  • Choose which groups are worth your effort when communicating information.
  • Check if any other services can match your users’ expections. If so, that’s your competition.
  • Is it more convenient for users to use your service than not to use it?
  • Testimonials are powerful: people use things and services that people who are similar to them use.
  • Engage with users’ lives. Actually: delight your stakeholders! Know and (help them to) solve their problems. Use storytelling and infographics to make statistics come to life (but don’t go overboard).

Some other notes include:

  • The OODA loop (observe, orient, decide, act), suggested as a tool to aid staff engagement
  • The Public Library Skills Strategy has been launched – to cover 2017-2030.
  • It is essential that (successful) change involves development of the workforce.
  • Sharing is caring.
  • Everyone needs the right information at the right point in life.
  • Remind yourself of the core purposes of your service (and therefore your role and institution).

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About Carolin

Librarian, amongst other things.
This entry was posted in information, learning, marketing, professional involvement and tagged , , . Bookmark the permalink.

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